Comprehensive brand development and campaign strategy

Asphalt Pavement Alliance recently launched a new modern look on asphalt pavement. The comprehensive brand system was developed to integrate a humanistic message and promote the integrity of asphalt pavement.

“Asphalt is one of the indispensable materials of life in America. Want proof? Think about the fact that 94 percent of the paved roads in America are surfaced with asphalt.

Societal trends and economic realities are shaping the landscape in which the asphalt pavement industry operates. Challenges in public funding, an emphasis on sustainable growth and livability, and employment trends, all give us good reasons to use asphalt. Asphalt is perfectly positioned to address future needs for roads, highways, bike paths, parking lots, airfields, and other types of infrastructure.” – Asphalt Pavement Alliance

Launch AsphaltRoads.org

Project: Rizco Design
Services: research, creative direction, design, brand development, strategy, naming, presentation, web design