Converge is New Jersey’s first Coworking space.

I recently had the privilege of developing the brand for the first coworking space in New Jersey and the first in the country to enter into a partnership with a University. Founded by Steve Guberman of Fifth Room Creative.

Naming the space “converge” demonstrates cooperative collaboration that exists within a community of creatives, entrepreneurs, scientists, educators, non-profits, students and more. The identity emphasizes stability, transparency and a dimensional perspective that will influence an open, friendly and inspiring environment.

Learn more information at convergenj.com
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Services: research, creative direction, design, brand development, strategy, naming