Sabbatical (n.):

In theory, a self-actualizing, regenerative, and employer-supported journey of adventure and reflection that gives workers a respite from work for a month or longer. In practice, very rare.


Redeveloping the GreenWorks Brand

Breaking New Ground

“Welcome to GreenWorks. The collaborative approach to landscape architecture, planning/design, environmental planning and permitting is changing the way people live. Our clients come to us with challenges at all levels from replacing a patio to sustaining a farm, our goal is to create a seamless transition between individual, community, and environment.”

When asked to redevelop the GreenWorks identity, my first introduction to the company was a sure sign that this wasn’t going to be an easy task. After learning more about the company and the services offered, it became apparent that it was complex and multi-leveled. Understanding the industry of landscape architecture, environmental design, sustainablility, and site remediation would demand extensive research in order to relate and communicate the GreenWorks brand to its targeted demographic.

Project: Rizco Design
Services: research, business strategy, identity design, presentation, creative direction


© 2012 Patrick Kesler + Design Archive | powered by Wordpress